Plot synopsis: Matchstick Productions – the powerhouse that brought you award-winning classics like CLAIM, THE WAY I SEE IT, and DAYS OF MY YOUTH – is proud to introduce the funniest, most action-packed ski movie of 2017: DROP EVERYTHING, presented by Under Armour. Following an artful, narrative-driven 2016 film release, the team at Matchstick took a decidedly more lighthearted approach that returns the focus to the featured athletes and world-class action. DROP EVERYTHING features the world’s preeminent freeskiers along with quick-hitting comedy, stunning locations, a potent soundtrack, and stellar cinematography. DROP EVERYTHING is an unexpected, fun-filled adventure through the world of freeskiing – join Matchstick Productions for the ride along with Mark Abma, Markus Eder, Eric Hjorleifson, Michelle Parker, Sammy Carlson, Cody Townsend, Elyse Saugstad, Tanner Rainville, Chris Rubens, Aaron Blunck, Sander Hadley, Connery Lundin, and more!